YouTube, which is owned by Google, has a high PageRank of #9. Because of this, YouTube videos will naturally rank higher on Google search over the same video on, let’s say Vimeo, with the same SEO efforts. But, as most of us are aware, the social media platforms with high PRs like Facebook, Twitter, etc don’t share their “Google Juice”. In other words, their outbound links to your website is considered a “nofollow” link.
If you are a wedding photographer in Miami (or any other type of photographer with a website), like myself, who likes to create video slideshows of your clients’ wedding photos and you like to share them through YouTube through your YouTube Channel, then I suggest you follow this tip on how to get a high-quality “DOFOLLOW” backlink from YouTube pointing to your website or blog.
Essentially, all links on YouTube like your website link on your profile page, links in your videos’ description box and links within your comments are all set to NOFOLLOW. However, there is an area within YouTube’s settings that will allow you to input your website’s URL and WILL be considered a DOFOLLOW link. So, you’ll be getting all that “Google Juice” from YouTube’s high page rank pushed over to your website and may potentially help you with your Google search rankings. =]
So, let’s get started with these simple steps:
1. You will need a YouTube account AND a Google Webmaster Tools account.
2. You will need to verify your YouTube Account by following the instruction here: http://www.youtube.com/verify
3. Once you are verified, you will need to navigate to your Channel settings under your YouTube account. Here’s a screenshot of where that’s located:
4. Notice you’ll see an area that says “Associated Website”. Input your domain URL and hit save. If you have a Google Webmaster Tools account, URL will be propagated automatically and say “success”. If not, you’ll notice a “pending” alert until you register with Google Webmaster Tools.
5. Now just give Google 24 hours or so to index your YouTube Channel and register that newly inputed DoFollow backlink to your site!
I hope this helps!
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